Travel/Duty Free Retail Furniture/Displays Design and Installation

World-renowned lifestyle brand, Lacoste, has brought its new ‘Standard’ store concept to Indonesia’s Juanda International airport for the first time in partnership with Heinemann Asia Pacific. The delivery of Lacoste’s new duty free store was supported by travel retail specialists Concourse Display Management (CDM), who were entrusted to manage the project, deliver on the ultimate design and make the brand’s vision a reality within duty-free.

The new store follows the design vision found across the Lacoste brand, which bases it success on their values of casual elegance, quality, comfort and French heritage. These qualities are not only present in their signature products, but also in the design of their retail spaces. Around the world, the shops feature clean, chic spaces which allow Lacoste’s famous, vibrant colours to stand out, creating an inviting environment that encourages customers to explore, whilst seamlessly integrating Heinemann’s vision of a duty-free environment.

These specially designed retail spaces allow their visitors to immerse themselves in the brand’s products and heritage. For their first foray into the duty free space in Surabaya, Lacoste needed a partner who not only understood the technical and logistical requirements of the brief, but who recognised the importance of upholding the brand’s unequivocal vision for the design of Lacoste’s locations.

Erin Lillis-Arrowsmith, Lacoste’s Travel Retail Director for Asia Pacific says, “The design of the Lacoste stores is intrinsic to the brand’s own image & part of the plan to make Lacoste THE premium casualwear brand. We’ve been working with CDM in order to ensure that regardless of the logistical barriers that duty-free presents, our airside Lacoste stores are delivered to the same high specification as the most prestigious domestic boutique locations.”

Working with the 2D designs provided by Lacoste, CDM oversaw the implementation of all the store furnishings, from engineered drawings to installation. CDM managed everything locally, in Jakarta. When asked why, Chris Morriss, Singapore-based Director of CDM Asia explains: “Concourse Display Management, as well as Lacoste, see exciting developments in Indonesia, both in terms of creativity and technical capability. It’s very much part of our business model to support and develop a strong, global network of keen and able local suppliers who, with our oversight, produce to the very highest calibre. For high-end bespoke projects like this, it’s the most practical approach, and enables us to provide a far more nimble and efficient service.”

This is the fourth project CDM has managed for Lacoste since November 2013, but the first to feature the latest store concept and even more new stores will soon be tempting international travellers at other airports within this region and worldwide.