Travel/Duty Free Retail Furniture/Displays Design and Installation

In an effort to capitalise on this year’s World Cup, brands in Brazil and around the world have been assessing their duty-free offerings. With the country expecting a huge influx of tourists throughout this summer’s tournament, Concourse Display Management (CDM) has been entrusted with delivering one of the largest duty-free installation projects in Brazil. As part of a development scheme spread across both Sao Paolo and Rio de Janeiro airports, travel retail specialist CDM has undertaken a revamp project within 10 duty-free stores.

Due to its scale, the project was split into two phases, the first of which was initiated in April, with five stores across Rio and Sao Paolo airports. These were completely overhauled and re-opened in the first week of June. Working with its local supply base, CDM was able to open these first five new stores in less than six weeks.

The second phase is now well under way, and upon completion, CDM will have overseen the furnishing of 10 stores in total, across Brazil’s two largest airports, comprising nearly 30 new display units which include several large wall bays, presentation areas, and interactive technology.

All these Dufry-owned concessions feature premium and super-premium tobacco offerings, featuring a variety of prominent international and local brands. Using a variety of very on-trend materials and designs, including concrete-effect, aged woods and rolled steel, these duty-free stores in Brazil faithfully replicate the environment of many of the brands’ most famous flagship tobacco stores found in, for example, Central London. These innovative designs also include sampling areas, allowing duty-free customers to sample and appreciate the aromas of different tobaccos, as they may with wine or perfume.

As Rob Penn, CEO of Concourse Display Management explains:
 
“Like the World Cup itself, this has been a truly ambitious project that requires combined international and local expertise to see it through. 99% of this project was produced using our local supply base, which we selected and then worked closely with in order to achieve amazing, high-quality furnishings, using truly cutting-edge materials-technology and craftsmanship, even within such tight lead times. It’s quite an achievement, and from the feedback we’ve been getting, the brands involved are absolutely over the moon.”