Travel/Duty Free Retail Furniture/Displays Design and Installation

Company Concourse Display Management
Date 28.05.2015

Premium Chinese brand, Shuang XI (or “Double Happiness”) commenced its global launch this year by unveiling an eye-catching new multi-airport promotion that includes Qatar Doha International, Munich Franz-Joseph Strauss International and Paris Charles de Gaulle. Concourse Display Management fully managed the execution of this multi-site launch on behalf of its client, British American Tobacco, to deliver the projects in time for the launch date set to coincide with the weeklong celebrations of the Chinese New Year starting in mid-February.

The design objective of this launch was to project an image of fine taste, exclusivity and high quality in fitting tribute to one of China’s oldest and most established brands. This is the brand’s first foray into the global market, and the retail spaces allocated to Shuang XI, provide the traveller with a unique opportunity to discover, what for many, is a “new” brand.

All three sites are temporary installations, featuring clean, bright and refreshing retail space with inviting SOP displays and glorifiers that encourages the customer to explore. All back walls, gondolas and freestanding units were produced in Turkey, then shipped and installed by local teams.

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Photo caption: Shuang XI promotion in Qatar Doha International. Retailer: Qatar Airways. Completed January 2015.

Concourse project manages high-end display rollouts in duty-free locations all over the world. There’s no location too exotic. Being 100% dedicated to travel retail means CDM’s clients can achieve their full potential in this hyper-lucrative but very demanding environment. Our goal is to unleash our clients’ brand potential within duty-free, hassle-free.

Contact

Concourse Display Management
Experience House 5
Port Hill
Hertford
United Kingdom
SG14 1DF
  • +44 1992 500 651