London City Airport prepares for Pride in London with METRO as part of wider inclusive strategy

London City Airport has partnered with METRO for the second year running, to support its participation at the Pride in London parade this Saturday 6^th July. London’s most central airport is the title sponsor for the METRO Pride float, a leading equality and diversity charity, which has offices in London, Essex and Kent and specialises in providing health, community and youth services.

The airport’s participation in Pride this year forms part of a wider strategy to be an inclusive company and an attractive place to work, regardless of gender, age, race, religion or sexuality. This extends to recruitment, and the airport works closely with myGwork, the global recruitment and networking hub for lesbian, bi, trans and gay professionals. Last year the airport’s myGwork page attracted over 5,000 views with jobs ranging from customer services to finance and legal roles.

In the run up to the biggest Pride parade in the UK, the airport has also switched to a special rainbow logo, the colourful insignia of Pride, to celebrate diversity and the airport’s support for the LGBTQIA+ community.

The airport’s sponsorship for METRO will contribute to the charity’s branded float, t-shirts, decorations, live music and vehicle hire. Last year over 300 participants, including London City Airport staff, took part in the event, alongside the leader of The Royal Borough of Greenwich, Councillor Danny Thorpe.

Michael Spiers, Chief People Officer at London City Airport, said:

“Pride in London epitomises the openness and diversity of our great capital city and these values of inclusivity are important to London City Airport, to our staff, and to our passengers, which is why this year we’ve adapted our brand for the occasion.”

“However it’s not just about switching a logo – the airport’s inclusive recruitment strategy is about making the airport an attractive place to work for everyone, and myGwork is an ideal platform to do this. Staff will also join METRO once again this year at the Pride parade, supporting the important work that the charity does in the local community in Greenwich and East London, on the doorstep of the airport.”

Dr Greg Ussher, CEO of METRO Charity, said:

“So many of our service users simply adore being in the Pride in London parade, we are so grateful to London City Airport for their support again this year – enabling a musical, bright and engaging parade entry for the charity!

“As well as being thoroughly enjoyed by our service users, supporters and volunteers, the parade is a key opportunity for METRO to highlight our service offering across our five domains: Sexual & Reproductive Health, Community, Mental Health, Youth and HIV.”