The 2019 edition was Held under the patronage of His Highness Sheikh Mansour bin Zayed Al Nahyan, Deputy Prime Minister, Minister of Presidential Affairs, Chairman of Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), the 10th anniversary edition of SIAL Middle East, one of the largest food, beverage and hospitality events in the region, and the fifth edition of Abu Dhabi Date Palm Exhibition (ADDPE) concluded at the Abu Dhabi National Exhibition Centre, facilitating a huge number of trade deals valued over AED 7.2bn during the three day event. The event drew 23,000 industry experts and unique visitors with a growth rate of 13% from last year, from more than 50 countries.
The exhibition was the biggest edition since its launch in 2010 and the event was organised by Abu Dhabi National Exhibitions Company (ADNEC) in cooperation with French “Comexposium” Group, one of the largest international exhibition and conference organisers, and in strategic partnership with ADAFSA under the theme “Defining Innovation in the Food, Beverage & Hospitality Industry”.
The total area of the exhibition increased to 22 thousand square metres, a growth rate of 22% compared with the area allocated for the previous edition, which amounted to 18 thousand square metres. The number of new exhibitors doubled to reach 16, in comparison to 8 last year. Number of participating countries have increased by 20%. Event Features increased by 67% to reach 15 features.
This year, SIAL ME witnessed an increase of 10% in the number of UAE exhibition companies that has reached to 76 exhibitor. Additionally, the total space of UAE pavilions increased to 3,373 square metres, which represent growth of 54% compared to last edition.
Hosted Buyer Programme
With the support of Abu Dhabi Agriculture and Food Safety Authority (ADAFSA), 550 pre-qualified, fully hosted F&B buyers from 50 countries attended SIAL Middle East 2019, with the purpose of sourcing new products, meeting with suppliers and developing new business.
HOSTED BUYER INTRODUCTION SUITE
In 2019, hosted buyers and exhibitors benefited from the Hosted Buyer Introduction Suite, which is a private dedicated space for Hosted Buyers to meet with a selected batch of exhibitors that match their sourcing requirements in 7 structured ‘Speed Networking Sessions’. The number of introductions and meetings that took place between exhibitors and hosted buyers was 5,000+.
Organised by the Emirates Culinary Guild, in collaboration with the World Association of Chefs’ Societies, La Cuisine at SIAL is a favourite meeting point for foodservice professionals and by far the largest gathering of foodservice professionals in the region, with live cooking competitions, ice sculpting and top chefs in attendance creating a unique culinary buzz in Hall 7.
La Cuisine at SIAL invites all professional chefs to participate in the upcoming competition organised by the Abu Dhabi chapter of the Emirates Culinary Guild. SIAL Middle East will be held at the Abu Dhabi National Exhibition Centre (ADNEC) from 7 – 9 December 2021.
Entry to participate in any aspect of La Cuisine at SIAL is open to any professional chef, cook, baker or pastry chef. There are no restrictions regarding age, position or workplace.
Innovation is the DNA of SIAL events worldwide, and Middle East is no exception. The SIAL Innovation Area showcases the world’s most innovative products, guaranteeing an experience for attendees to learn about upcoming trends in the food and beverage sector.
Only open to exhibitors and judged by XTC World Innovation, SIAL Innovation provides an excellent opportunity to showcase new innovative products to thousands of attendees. Part of the global programme, the award is only for newly introduced food and beverage products. The winning product will be displayed at all SIAL events worldwide.
Whether for foodservice, retail or the food industry, SIAL Middle East will be bringing the world’s innovative products to a display area on the exhibition floor once again this December.