One week to go: Aircraft Interiors Expo Virtual opens online

Event Aircraft Interiors Expo 2021
Organiser Reed Exhibitions
Event Date 14.09.2021
Press Release Date 07.09.2021

In just one week, Aircraft Interiors Expo (AIX), the World Travel Catering & Onboard Services Expo (WTCE) and the Passenger Experience Conference (PEC) will unite the global cabin interiors and onboard services community to discover up-to-the-minute product innovations, hear the latest insights and trends, and reconnect with fellow industry professionals through all-important business meetings.

Running from 14 – 16 September 2021, it marks the first time the events will take place completely online, providing three full days of tangible learning and digital networking opportunities as the industry rebuilds.

New for 2021: Customise your schedule with AIX and WTCE Virtual
With representatives from more than 150 airlines and onboard service providers already registered to attend – including Air France, Emirates, KLM Royal Dutch Airlines, American Airlines, British Airways and Virgin Atlantic Airways – the platform provides an invaluable tool to connect and pre-book those all-important meetings ahead of the show. Using the new flexible digital platform, registered attendees can search for new products and services, pre-schedule business meetings and favourite conference sessions of interest, in preparation for the event to open.

To ensure every attendee can discover the right solution and business contacts to meet their needs, the platform’s matchmaking system will pair attendees requirements with exhibitor services and conference sessions. Once selected, the platform creates a complete show schedule of confirmed meetings and conference sessions to help maximise every moment online.

Discover new solutions and suppliers
With more than 150 exhibiting suppliers from across the globe, providing over 670 products and services, registered attendees can use the product directory to view the full offering from the likes of Airbus, Boeing, Astronics, Botany Weaving, Diab, Diehl Aviation, Geven, HAECO, Hanse-Aerospace, Inmarsat, Safran, Sabeti Wain Aerospace and STELIA Aerospace. Attendees can also browse products by category spanning in-flight entertainment, lighting and LEDs to galley equipment and seating.

Gain insights from industry leaders
Along with pre-scheduled business meetings and a virtual show floor to explore, attendees can join 100 industry leaders and their fellow peers as they share their experiences and insights on how to elevate business strategy and embrace the trends of the future. The conference programme will touch upon key themes running throughout the show including sustainability, digitalisation, cabin design, revenue generation and passenger engagement.

Kicking off the programme of AIX Sessions on the 14th September at 12:30 (CEST) is the recently announced ‘Airlines: The Leadership Discussion’ panel. Joining Strickland, Birgir Jónsson, CEO, Play and Tonje Wikstrøm Frislid, CEO, Flyr will provide attendees with a unique perspective from two newly launched European airlines. While Tom Stevens, Director of Brand and Customer Experience, British Airways will demonstrate how a legacy carrier is adapting its onboard product offering to respond to the evolving passenger experience.

With a programme of unmissable sessions, attendees can save their seats to join a host of industry experts including representatives from Sustainable Aero Lab, Jetlite, Lufthansa Technik, IATA, Safran and Diehl Aviation, as they discuss the start-up scene in aviation; the role of women in the aviation sector; the design exchange between the business aviation and commercial airline interior sectors; and more.

Winning innovation at The Crystal Cabin Awards
The Crystal Cabin Awards, the only international award for excellence in aircraft interior innovations, has been presented at the Aircraft Interiors Expo in Hamburg every year since 2007. This year is no different, with this year’s presentation taking place on Wednesday 15th September at 15.15 (CEST) during the virtual event. A high-calibre jury made up of renowned academics, engineers, specialist journalists and airline and aircraft manufacturer representatives honour extraordinary cabin concepts and products. Winning entrants will be presented in two special categories: Clean and Safe Air Travel, and the Judges Choice Award.

Polly Magraw, Event Director at RX (Reed Exhibitions), said: “With three streams of thought leadership content across AIX, WTCE and the Passenger Experience Conference, the virtual event will provide professionals from across the industry with tangible learning opportunities that they can apply to their business as the industry rebuilds. From our newly announced exhibitors to the first-class airlines and onboard service providers already registered to attend, we can’t wait to welcome everyone to this virtual edition of AIX and WTCE and look forward to getting back to Hamburg in 2022.”

To register for the virtual event please click here.

AIX and WTCE Virtual replace the live editions, which will not take place in 2021 due to the ongoing challenges and global restrictions on international travel. AIX and WTCE will return to Hamburg from 14-16 June 2022 at the Hamburg Messe. For more information on the Virtual events and to register to attend, click here for AIX and click here for WTCE.


Reed Exhibitions
Gateway House
28 The Quadrant
United Kingdom
  • +44 (0)20 8271 2181