When it comes to increasing revenues email marketing’s effectiveness has been proven time and time again with stats indicating the ROI hovers around the 4000% mark. It should come as no surprise that email marketing technology is used by over 80% of B2B and B2C companies, though many airports have yet to realise its full potential as a B2B marketing tool.
With advanced email marketing technology like Rezcomm’s airports now have the power to explore the potential new revenue streams this technology can generate with carefully targeted campaigns, but when it comes to B2B normal email marketing rules do not apply. Below are the six secrets to successful B2B email marketing that will guarantee a ROI from business customers.
B2B is not B2C
The first thing to realise when planning your B2B campaigns is that there’s a huge difference between B2B and B2C. This might sound obvious but a different set of rules apply when targeting businesses rath…