Another year of collaboration for F1’s Bottas and Abloy

Company ABLOY UK
Date 07.02.2020

Finnish Formula One driver Valtteri Bottas will continue as Abloy UK’s brand ambassador for 2020, following a very successful year of partnership.

Bottas, who placed second in the 2019 Formula One World Championships, was selected as Abloy’s spokesperson thanks to his trustworthiness, technological pioneering and innovative approach – all core beliefs of the security experts.

The partnership has already seen him front Abloy’s ‘For Trust’ campaign, which celebrated the brand’s 110-year heritage while defining a strategy to continue to pioneer and innovate in the security sector.

A highlight during the year was Valtteri’s appearance at Abloy UK’s stand at IFSEC International 2019 – the pinnacle of the security conference calendar – where he hosted a Q&A on the collaboration, as well as having plenty of fans take ‘selfies’ with him.

Now, Abloy UK is looking towards another successful year with Bottas on board, as it seeks to roll out its vision on the future of security and access control solutions.

Jari Toivanen, Abloy OY CEO, said “We want to continue our growth in the international market, and we trust that working with Valtteri Bottas supports our goals in the best possible way.

“Trust-based values, a continuous desire to develop and Finnish roots are the assets that unite us and Valtteri. They also perfectly sum up the message we want the Abloy brand to convey. We share the same values with Valtteri and are always in it to win it.”

Valtteri Bottas said: “The first year of working together really showed me how respected Abloy is as a brand. However, the many people that I’ve met and got to know at various Abloy events are the true highlights of this cooperation.

“The desire to win and the pride we feel about our roots are the things that unite me and Abloy. In this collaboration we walk side by side to the same direction, always moving forward.”

For further information on products and services available from Abloy UK visit, call 01902 364 500, or email


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