|Company||Concourse Display Management|
On 11 April, CDM achieved the simultaneous unveiling of this double-header promotion featuring Single Malts and Blender’s Batch in 3 of France’s busiest airports! Until the first week in June, anyone traveling through Paris (Charles de Gaulle and Orly) and Nice (Cote D’Azur International) Airports will be enticed by the new-look 360-degree displays showcasing the many different whisky profiles. Inside each of the bell jars is something to represent and broadcast the flavours of the malt in the whisky, with some surprises like red chilli peppers to connote the smokey flavours of Talisker Dark Storm.
Designed and produced by CDM.
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