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Argentina – Leaving the Low-Cost Wilderness

Lower South America has had a chequered history of aviation development in recent years; rapid growth in some markets, economic slowdown, excess capacity and route cutbacks have created a sense of frustration at the failure to realise the opportunities seen in other parts of the world.

The recent announcement by Norwegian Airlines that it will launch a four-time weekly London Gatwick service follows on from its earlier announcement, establishing Norwegian Air Argentina. Both announcements along with other expressions of interest in establishing regional low-cost airlines in the country suggest that the wider global aviation community highlights the increasing interest in the market. But what is really driving that interest?

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