Brisbane Airport is the First Australian Airport to Provide an Inclusive Digital Experience with Recite Me
| Company | Brisbane Airport |
|---|---|
| Date | 06.07.2023 |
- Brisbane Airport has partnered with Recite Me assistive technology to add an accessibility toolbar option on bne.com.au/, enabling website visitors to read flight information barrier-free.
- Brisbane Airport is the first Australian Airport to introduce this technology on its website.
- A major initiative for accessible tourism in 2023 is taking place in Queensland, due to the Olympics, which are landing in Brisbane in 2023.
Brisbane Airport is the first Australian Airport to implement Recite Me assistive technology to support all website visitors to www.bne.com.au/.
This new innovative toolbar allows all visitors to read and understand the content on the Brisbane Airport website with ease. Users can find out all their travel information by reading content aloud, utilising multiple reading aids and styling options, or translating content into over 100 languages, 65 of which can be read aloud.
Brisbane Airport is the primary international airport serving Brisbane and South East Queensland, with an average of 23 million passengers annually.
With a staggering number of passengers each year, it was essential that Brisbane Airport provided assistance to support all passengers from the moment they land on their website all the way through to boarding their plane.
Rachel Crowley, Executive General Manager of Communications and Public Affairs at Brisbane Airport, commented, “So many of us take being able to read a webpage for granted, but for 20% of the population, this may not be as easy due to the digital barriers they face. This could be due to a disability, learning difficulty, visual impairment or simply because they speak English as a second language.
“Bne.com.au is now accessible for all and that’s exactly how it should be. Users should not have to pay for expensive software just to access something most of the population receives for free.”
The special assistance Brisbane Airport provides is not just online, they also have initiatives including:
- Changing Places facilities for people with profound disability and their carers
- Assistance animal bathrooms at the Domestic and International terminals
- Hidden disabilities sunflower lanyard program
- Bluey The Kookaburra’s guide to travelling overseas
A major initiative for accessible tourism in 2023 is taking place in Queensland, due to the Olympics landing in Brisbane in 2032. Queensland has made it its mission to make this the world’s most accessible and inclusive sporting event for athletes and spectators. To ensure this is fulfilled organisations are getting involved in this initiative to drive accessibility in Queensland.
Rachel continued, “2023 is the ‘Year of Accessible Tourism in Queensland’. These new tools on bne.com.au will make it far easier for anyone travelling through Brisbane to experience Queensland. This allows us to create a welcoming environment before passengers even step foot into Brisbane Airport.”
For more information on Recite Me accessibility tools please book a demo or contact a member of the Recite Me team.
