4 Ways to Transform the Customer Experience with Digital Innovation and Business Intelligence

In a connected mobile world where people are managing more and more of their life online, and on-the-go, airports have the opportunity to truly transform their customer experience by combining the latest digital innovations with Business Intelligence solutions. Not only are airports providing an essential service, with plenty of chances to cross and upsell ancillary services, but when their passengers arrive before departure there’s a captive audience with time to kill and information to share.

There are four key ways airports are currently exploring e-commerce and using the insights offered by Business Intelligence, and Customer Relationship Management, to inform the latest services that are being delivered online via desktops, smartphones and tablets.

Essential E-commerce

Since Alaska Airlines started selling tickets online over a decade ago e-commerce in the travel industry has come a long way, enabling airports to …

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