5 tips for first class email marketing

Email marketing is an undeniably effective and increasingly accessible way of reaching customers and driving sales for any business. And while it’s been well explored in many online retail industries its true potential for many airports and car park operators is going unrealised. Although the use of email marketing is widespread in the travel industry it’s only with the right tools that this potential can be unlocked.

By using e-commerce platforms integrated with CRM and email marketing systems, like Rezcomm’s BI and CRM solutions, airports and car park operators can track behaviour and collect quality information that can be used to generate a significant return on investment.

Unlocking the full potential of email marketing using these tools means turning good campaigns into truly great ones. While there are many ways in which to do this we’ve chosen five key practices that can transform the content and messages sent out through this profitable c…

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