5 Trends Defining Digital Marketing for Travel

According to research from Wilkins Kennedy in 2014 there was a 45% increase in the number of travel companies going bust, an increase caused by more consumers creating and purchasing their own holidays over the internet. This demonstrates, even within a recovering economy, how in the last few years the travel industry has shifted towards the online experience of booking a holiday – not simply because it’s cheaper but because its gives customers more control.

This shift presents an exciting opportunity for airports with services like Rezcomm providing an easy way for them to give their passengers more choice while driving ancillary revenues. It also means that digital marketing is now key to building brand loyalty and attracting new customers. It’s a space where things are changing rapidly but there are a number of trends that airports can take advantage of now, and which will help them to evolve their business and improve their passenger experience….

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