5 ways for regional airports to master destination marketing

Regional airports have always been at a disadvantage to major hubs because of the perception that the number of destinations they serve is limited. Although the arrival of e-commerce made life easier for the consumer booking their ticket through an airport’s website the first virtually integrated travel sellers only promoted their own destinations. This didn’t help regional airports to market all locations they served and themselves as a hub for long-haul connections.

Thanks to advances in e-commerce technology airports are now able to offer a fully integrated solution that not only benefits the airlines they sell tickets for but enables consumers to see the full range of destinations available. Many consumers don’t realise that their local airport can be a hub for many long haul destinations, or don’t book flights for less well-known holiday destinations because of a lack of information.

E-commerce systems such as Rezcomm change all this, selling more seats and maki…

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