6 tips for boosting airport e-commerce with PPC

For airports that want to make customers aware of their e-commerce portal, whether because it’s new or isn’t as a growing as quickly as they’d like, Pay-Per-Click (PPC) should be an important part of their marketing mix. PPC is a form of advertising that temporarily pushes websites to the top of Google’s rankings for a fee, and reaches consumers through highly targeted searches.

When it comes to search things are incredibly competitive in the travel industry. Despite spending the most out of any industry on Google’s AdWords PPC platform, a total of £96m in 2014, it has the lowest conversion rate at 1.45%.

The contrast between the spend and the ROI shows why it’s so important to get PPC right, and that depends on the content and keywords that are used when creating adverts, and the quality of the web pages they link to.

Set a budget

As mentioned above the spend on AdWords budget is big for the whole travel industry, so b…

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