AIDA and Airports – 4 ways to optimise advertising with e-commerce

Company Rezcomm
Date 01.12.2016

For any advertising campaign AIDA – attraction, interest, desire, and action – are the four cornerstones of success. When it comes to airports it’s only by using e-commerce to enhance these four key elements of advertising that new revenue streams can be unlocked, and existing ones optimised.

Whether following the AIDA model consciously or automatically understanding how each element can be improved with e-commerce and CRM technology like Rezcomm’s will benefit any campaign.  It doesn’t matter if the aim is to increase attraction, interest, desire or action – an engaging e-commerce platform combined with a strong marketing strategy will always yield the best results.

Attraction
AIDA is the first step towards reaching customers and is the simplest because brands can do a lot to attract attention, but still fail to generate interest.

Whatever platform you’re trying to attract attention on there are plenty of tried and tested techn…

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EX5 2FN
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