Airport Cable Management Systems

A new online training facility run by cable management specialist, HellermannTyton, has enabled more than 400 sales representatives and distributors from the USA to expand their product knowledge.

Implemented in response to demand for fibre cabling and 4G upgrades currently progressing across the US, the programme is directly run from HellermannTyton’s Plymouth office and centre of excellence for heat shrink tubing development. The UK experts have been able to offer their US counterparts a structured online training programme to enhance selling potential and grow their expertise on all available products. 

Comprising of three stages; Bronze (entry), Silver (intermediate) and Gold (expert), the programme is aimed at HellermannTyton’s US distribution representatives. Able to provide sessions normally lasting an hour, with a question and answer session after, the online programme delivers basic heat shrink product and sales training, as well as incorporating an SEO focus to improve web presence. 

Launched at the end of 2014, 240 people stateside have now been trained by the Plymouth-based specialists, while more than 200 people are on the waiting list to conduct the sessions. Completely unique to HellermannTyton UK, the web-based training helps the cable solutions manufacturer improve global communications and promote what it has to offer to a wider audience. 

Barry Phelps, UK Product Manager Insulation & Protection at HellermannTyton, said: “The online training programme we provide from our base in Plymouth allows us to connect with our US colleagues and pass on crucial product knowledge – essential when it comes to generating sales leads. 

“As the centre of excellence for heat shrink tubing development and production, we have been able to impart our expertise and enable those taking part to grow their confidence in selling what can be seen as complex product range. Web-based training allows us to reach our US sales force quickly, conveniently and provide a direct format which allows us to document and monitor product learning.

“However, this programme is only the first step on a long road to improvement and training opportunities and we are moving forward in ensuring our sales representatives are fully aware of digital elements to aid in their product promotion, including SEO opportunities. As the US moves towards a fibre-based communications network and continues the 4G upgrades, our heat shrink tubing solutions and knowledge will play a crucial role in delivering safe and secure solutions.”

For more information on HellermannTyton’s range of heat shrink products please visit www.hellermanntyton.co.uk or contact the Plymouth office on 01752 701261