Airport Rescue and Firefighting Vehicles (ARFF)
| Company | Magirus GmbH |
|---|---|
| Date | 27.09.2013 |
Iveco Magirus disclosed the enhancement of its logo in front of the German and the international press on September 2013.
Founded in Ulm, Germany in 1864, Magirus manufactures and outfits firefighting equipment and trucks. A trusted manufacturer and leader in innovation, Magirus invented and patented the first turntable ladder. For most of the 20th century, the brand has been owned by parent companies – first by Deutz, a German engine manufacturer, and since 1975, by Iveco, an Italian truck manufacturer. In 2012, with the permission of its holding company, Magirus decided to relaunch as an independent brand to solidify its market position as one of the finest quality firefighting equipment manufacturers in the world.
For the future the company announced to sell its fire fighting vehicles and fire protection technology under the brand Magirus.
The new identity, an articulated M, suggests the ladders for which the company is known. It recalls elements of the historic Magirus-Deutz logo, which combined a stylized M with the sharp spire of the cathedral in Ulm where the company has been located for some 150 years. Both strong and elegant, this new mark can hold its own next to the chassis manufacturer logos and can be used everywhere to identify the independent Magirus brand and carry it into another century.
Thus, the company underlines its competency as manufacturer that responds in the most flexible way to satisfy its customer’s needs. At the same time the name Magirus is connected to an identity that goes back to the year 1864 and its founding father Conrad Dietrich Magirus.
The Magirus logo was designed by the renowned design and identity agency Chermayeff & Geismar & Haviv in New York, USA. Impressing with its clear and simple design the logo associates the name Magirus with the company’s original values. It represents what the company have already stood for since almost 150 years and what it still stands for: tradition, innovation, engineering and the will to let visions come true.
