Airport Security and Passenger Flow Solutions

A new website with a host of refreshed content and features will be launched today  [24 May 2011] as the UK's leading company in biometric identity management solutions and services Human Recognition Systems’ (HRS) rolls out its new business strategy.

This latest business strategy, (in-line with the financial year running from July to June) centres on helping organisations that operate in regulated or security-sensitive environments to recognise the value of their identity assets. There is also a focus on expanding into new territories and markets.

Also underpinning this launch is Human Recognition Systems' (HRS) latest brand alignment, which is reflected in the look and feel of the website.

Since the company was founded in 2002, HRS has grown from a niche bespoke provider of biometric solutions to multiple market operator with four established enterprise class identity management solutions: MSite, MFlow, MTrust and MForce.

"Aside from Newtonian laws, I believe that everything is there to be challenged and it is this innate belief coupled with a radical approach that enables our company to innovate and create next generation solutions, which clients seem to really enjoy using,” said CEO, Neil Norman.

Operating in four primary markets: aviation, construction, government and civil and energy and mining, HRS has an extensive list of clients that sees them delivering some of the UK's largest scale biometric programmes.

“The four products are now well established so HRS has embarked upon a strong branding programme to reinforce our solutions features and benefits in their target marketplace,” said Neil. “Simultaneously, the website will provide a first port of call that explains what we do and offer an insight into the character that makes up the fabric of the company.”

The new HRS website has a new url too: www.hrsid.com, which replaces the previous 'ltd' for a more fitting 'id' for identity – perfect for a company at the heart of providing identity management solutions and services.

One of the new features of the website will be a short monthly podcast, which will broadcast interviews with our biometric experts on the latest innovation and hot topics facing the industry. The first one will feature CEO, Neil Norman talking about the journey since 2001 and the vision for the future. Strategic partners and clients will be invited to participate in the coming months.

Ends.

 
Notes to editors

• Chief financial officer, Simon Meyer is available for interview.
• The new website can be viewed here: http://www.hrsid.com/
• In May 2011, HRS was shortlisted to the top three SME businesses in the Liverpool Daily Post and Echo Regional Business Awards.
• In February 2011, HRS was awarded the first prize in the Office for Security and Counter Terrorism's INSTINCT Technology Demonstrator 2 (TD2) project. The aim of the project focused on finding new technologies, systems and ideas to enhance aviation security and passenger experiences, while potentially helping to increase airport revenues.
• You may be interested to see our short film about our trial of biometrics in motion with clients, Manchester Airport and passenger reviews: http://vimeo.com/22941964

Media enquiries
For further information, please contact media relations manager, Tori Hywel-Davies:
tori.hywel-davies@hrsid.com / telephone: 07850 530006

 
About HRS
Human Recognition Systems (HRS) is the UK’s market leader in biometrics and human behaviour analytic technology, developing and delivering innovative solutions and services to resolve clients' challenges with identity management. 

HRS operates in aviation, civil and government, energy and mining and construction helping clients to manage operational challenges in security; access control; people flow; identity verification; monitoring behaviours and policy enforcement.