Airport Travel, Parking and Ancillary Pre Book Systems

Although car parks with static tariffs are still common this approach is becoming increasingly obsolete, and unprofitable, in the light of digital reservation systems that allow for more dynamic pricing structures. By embracing these new technologies and using effective yield management, car park owners and operators can enter a new era of profitability and increased customer satisfaction.

Yield management means no more empty spaces for the asset owner and a value add proposition for the customer with an attractive price point that makes the most of seasonality trends such as discounted prices during the low season and a value add proposition with a higher yield in the high season.

It's all about right time, right place

Yield management is not a new invention and is a technique that's been used successfully by a range of different industries for many years.

Basically it's a method of selling that combines the right customer, with the right product at the rig…