Baileys target Frankfurt International Airport for their travel retail exclusive

Throughout October, travellers at Frankfurt Airport can sample the full range of Baileys Irish Creams.

With a special focus on the modern female consumer, the tasting stage, decked in mirrored gold, deep blue and cream gloss finishes with warm lighting central to the space, creates a theatrical ambience. Starring the Cognac-infused Baileys XC, the entire stage embodies the ultra-indulgent, escape from the ordinary” shopping experience coveted by the fastest-growing economic force in the world…women.

Following its worldwide launch at Frankfurt and Amsterdam airports in March 2016, TR-exclusive Baileys XC returns to one of Europe’s busiest airports to mark the beginning of the festive season of gifting and indulgence, with further activations featuring Baileys XC planned at top airports around the world in the weeks to come.

Designed and fully project managed by CDM, this and other exciting upcoming activations ensure that one of the world’s most popular gifting brands continues to be ever-present and fully celebrated during the festive season.