Concourse Display Management - 6 Flagship Stores, 6 Luxury Brands For Yangon Int’l, Myanmar

In July 2016, Concourse Display Management got a lot of people’s attention with an update on LinkedIn about the soon-to-open 6,700 sq. metre retail centre in the new terminal at Yangon Int’l Airport in Myanmar.

This reconnaissance was at a totally new location for CDM who had just begun work on the first of six new flagship stores for 6 luxury brands to be completed in time for the terminal’s grand opening…in 8 just weeks!

Yangon International Airport is in South East Asia between India and China with two thirds of the world population within six hours flying range; it’s the largest and busiest airport in Myanmar.

Over the next weeks CDM worked closely with the brands, SMI Retail, as well as airport personnel to create the designs and technical specifications for each unique store.

Exceptionally high specifications and artisanal detailing were features of the flagship-level stores. Custom-made lighting systems, be-spoke furnishings using a range of high-spec materials from Corian to stainless steel, custom floorings…even sheer fabric ribbons were painstakingly and permanently arranged as part of one store’s façade (Pandora). Six completely different luxury environments for six completely different brands.

Using its teams from Asia and Europe, CDM provided full M&E works oversight of local contractors, to handle all activities including flooring, painting of partition walls, ceiling, build of shop fronts, manufacturing, shipment, and installation of the fixtures and furniture. CDM also provided direct support to the brands with QC inspections of customized furniture at local manufacturers around Asia. CDM even re-located some of its Thai team to Yangon during 4 weeks of the project. In keeping with CDM’s ethos of working with local suppliers, the production team was 70% Myanmar locals, with 30% from Thailand.

The project was completed ahead of schedule and within the 8 week. Each store is open for business, looks stunning and receiving great feedback. Already the Coccinelle store has been featured in TR Business, The Moodie Report and Frontier Magazine.