Creating Insightful Marketing Strategies with CRM and BI

For any airport that’s looking to increase its revenues marketing has to be a top priority, but when it comes to defining a marketing strategy it’s not always easy to answer key questions about what will attract new and repeat customers, increase loyalty, and get passengers spending more. Not only does a good airport marketing strategy need to be insightful with regard to what customers want, it also needs to be responsive to an unpredictable economy as well as environmental concerns and changes within the industry.

By adopting the right Customer Relationship Management (CRM) and Business Intelligence (BI) solutions airport marketing teams can have the answers they need, to the questions they should be asking, at their fingertips. While CRM is all about collecting customer data with an aim to giving them the best experience possible, BI is about analysing that data and producing useful insights into customer behaviour and engagement. That data is usually gathered v…

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