Efficient Airports, Happy Travelers

• It is a business intelligence tool to further revenue management and strategic planning in non-aeronautical business
• The two companies signed an alliance in 2013 for the airport market in Latin America
• Ikusi and Shireburn will be receiving visitors at stands 6 and 7

Aware that the commercial activities taking place at airports are becoming increasingly prominent in the profit and loss accounts of operators, Ikusi and Shireburn are attending the ACI-LAC Assembly, Conference and Exhibition (8-11 November, Cancun-Mexico) together to present their solution for managing airport non-aeronautical revenue.

The collaboration between Ikusi and Concessionaire Analyzer+ (CA+) is offering a unique, innovative opportunity for managing airport concessionaires as well as greater added value for airports across Latin America seeking to increase their non-aeronautical revenue.

The link between CA+ and the Operational Database and Resource Management System (ODB/RMS), and between the Public Information System and the Advertising Content Manager (FIDS/Advertisement) plus the opportunity provided by the solution to optimise airport processes, is now offering airports a comprehensive solution for managing non-aeronautical revenue; it involves an enhanced analysis capability and huge potential in terms of business intelligence.

The collaboration between Ikusi and CA+ brings an exclusive, innovative perspective to airport concessionaire management. The gathering of commercial details from the concessionaires, correlating them with the actual operating data of the airports and the analysis of these data by means of business intelligence (BI) techniques are set to offer the airports in that region the depth of analysis they need to enable them to concentrate their efforts on increasing non-aeronautical revenue, a growing trend in airport management worldwide.

What this collaboration boils down to is the capacity to develop strategies based on these marketing schemes, linked to the evolution of airports on an operational level and, at the end of the day, the increase in their non-aeronautical revenue. All this through the aligning of the interests and needs of the passengers/purchasers, the concessionaires and the operator itself.