Increasing non-aeronautical revenues with smarter parking

Airports are increasingly starting to realise the potential not only of e-commerce systems, but of more intelligent ways of managing their car parks and pre-book parking customers as well. These essential solutions use advanced technology to optimise this essential stream of ancillary revenue.

Retail, F&B, and car rental are maybe the more obvious key services that can be positively transformed with the right e-commerce systems and parking is no exception. Recent figures show that globally parking is second only to retail when it comes to generating non-aeronautical revenue, accounting for 22.3%  of income from ancillary services.

The right e-commerce system for pre-book parking is a system that maximises revenues from both roll-up and pre-book customers. It’s one that creates a personalised experience that will build brand loyalty by giving them reasons to use the service again, and intelligently introduces them to products they might ot…

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