ITW GSE, the leading supplier of ground power units, pre-conditioned air units, cables and hoses, has announced the merge of its great brands of AXA Power, Hobart, Houchin, Military and J&B Aviation.
“From April 2018, we will simply be ITW GSE,” said Poul Elvstrom, vice president of global sales & marketing. “Moving from a local to a global supplier, a single brand strategy is the natural step in order to streamline our market approach and to reduce global customer’s confusion.”
Along with the merge, ITW GSE is organizing each of their product segments into four simple categories – power, air, cables and hoses.
“As we unite around our corporate vision to supply the cleanest, most reliable and cost-efficient GSE systems to the aviation industry, we will continue to focus on what we do best,” Elvstrom said. “We are turning our product numbers – used every day at airports worldwide – into proper product names. Like the name of our latest product, the all-new battery-powered ITW GSE 7400, which signifies a bold step into a cleaner future. Because “clean, reliable and cost-efficient” is where our future lies, and we are proud to march towards it as simply ITW GSE.”
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