Johnnie Walker brings the JW Boutique experience to consumers at Tel Aviv Ben Gurion International Airport

Malt whisky sales are clearly on the ascendency. Recently, published global sales figures from The Scotch Whisky Association show exports of Scotch Whisky up by 3.1% with a total number of bottles sold equalling 533 million.

The largest player in this market, Johnnie Walker single malts, has made headlines all year with the rollout of its ambient JW retail concept in some of the world’s busiest airports. The JW Boutique is designed as a memorable shopping experience created to engage the modern consumer and lovers of whisky in inspiring conversation around Scotch whisky whilst reinforcing Johnnie Walker as a luxury icon with its heritage and history.

During the 2016 rollout of standalone stores, shop-in-shops builds, wall bays, interactive and video technologies, as well as simple counter and trunk units, CDM has been on-hand to oversee this vision to become reality.

The decision to bring JW House to Ben Gurion is significant. Israel’s largest airport welcomed over 1.63 million passengers in 2015 and is recognized as amongst the five best airports in the Middle East for its excellent passenger experience and quality in service. So what better place to showcase the brand’s extensive range of premium labels including Double Black, Platinum, Gold Reserve and many more.

The special ambiance of JW boutique has become a strong stand out feature within the wine and spirits category while reinforcing the Johnnie Walker reputation for excellence. A premium feel for a premium product, the new JW installation was fully project managed by CDM and features a variety of artisanal finishes including Black Murano oak, brushed stainless steel, rose gold stainless steel, Amtico flooring, all set off by expert lighting.

It’s with great excitement that we can expect to see the continued global rollout of the JW House brand in airports globally.