Net Display Systems - News April 2009

Net Display Systems have won what is thought to be the largest digital signage roll out in The United Arab Emirates, if not in fact one of the largest non retail projects in recent times. The PADS 3.1 Professional platform has already been installed in 300 mosques with a further 250 mosques in the first phase of a project which will eventually total 5,000 licenses.

PADS 3.1 Professional was chosen by both the Ministry of Islamic Affairs in Abu Dhabi and local systems integrator Alpha Data to replace a previously installed installation. Workshippers will be able to view information on all aspects of the Islamic faith mixed with specific day-to-day activities relating to their local mosque across The United Arab Emirates. Lectures from other principal mosques will also form a part of the weeklly schedule as the system is utilised to assist to help promote awareness of Islamic moderation and tolerance.

Net Display Systems Middle East, a strategic alliance between Gulf Commercial Group and Net Display Systems BV, The Netherlands, managed the customisation and integration of PADS 3.1 Professional using their team of software engineers managed by Mr. Radwan El Zein and Ahmad Mohammad from the Dubai offices.

Commenting on the project, Mark Leo who is responsible for NDS business development in the MENA (Middle East North Africa) region said: "This is not only a significant win for Net Display Systems and Alpha Data. Upgrading from the platform of a competitor to PADS 3.1 Professional yet again demonstrates the versatility and functionality of PADS 3.1 Professional. It took teamwork, a high degree of professionalism and a lot of hard work by Radwan and Ahmad to win and implement the project in the first phase. We are confident that the project will benefit the Ministry of Islamic Affairs to effectively communicate to worshippers across the Emirates. We have been working on this project for almost 9 months now with extensive liaison and in-market meetings between Eindhoven, Abu Dhabi and Dubai to win this large and prestige project. It was truly a multinational team with personnel from The Lebanon, Jordan, Turkey, The Sudan, The Netherlands, Palestine, Egypt, The United Arab Emirates and Ireland involved."