A new identity for Uretek

Uretek, a specialist contractor in geopolymer technology, has launched its new brand identity.

The branding features a striking new logo designed to represent the non- disruptive solution exclusively offered by Uretek. But the brand is more than just a logo – development of the brand followed detailed research in conjunction with an internationally recognised  branding agency.  Interviews were held with key stakeholders, employees and customers to understand the aspirations and expectations of clients in the ground engineering sector.

The process of developing URETEK’s brand commenced in December 2013.  Based on this research, Uretek was able to create a new vision and  mission, and identify core values and personality that define who we are and what we’re about.