Reducing pre-book parking basket abandonment with Rezcomm

In an always on, always connected digital world airports are under increasing pressure to serve their customers any time day or night, whenever those customers need to make a purchase for their journey. This is especially true when it comes to parking.

While a lot passengers will choose to pre-book parking early many will opt to do it close to departing for the airport, or even on their way in the car. This is made possible thanks to connected mobile devices, responsive sites, and live information, but there are also many pitfalls for e-commerce if the websites aren’t responsive enough or are too difficult to use – basket abandonment being the main one.

The main cause of basket abandonment is because the process is too complicated. Much like websites where visitors leave within seconds if they can’t find what they’re looking for, the longer it takes a customer to navigate the checkout the less likely they are to complete their purchase. In fact most sales are lost …

To read the full article click here.