Rezcomm - Why airport advocates are more valuable than brand influencers
Company | Rezcomm |
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Date | 15.08.2016 |
For a long time two of the biggest buzzwords surrounding third-parties who endorse products is influencers and advocates. One being someone with a professional or celebrity status and a following, the other customers and social media users who are actively promoting brands based on positive experiences without the need for incentives.
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