Rezcomm - Airport Travel, Parking & Ancillary Pre Book Systems

by Andrew Phare on 15/10/15

While e-commerce hasn't killed off high-street travel agencies, despite fears that it would, technological advances and financial issues have led to the decline of in-airport travel agents. While this has been an unfortunate casualty of progress in the industry the technology is now there to bring the travel agency back to the airport, in a digital rather than a physical capacity.

The new digital solution – an all-in-one travel booking service – has been born out of a traditional travel agency businesses, bringing a deep understanding of what customers want to these modern systems which offer multiple benefits to local airports.

Bringing travel agencies back to airports

Although it would be unusual now to find a travel agency in your local airport 20 years ago it was commonplace to find a physical shop selling flights, hotels and other associated travel products and services. With the rising running costs and changes in consumer habits these physical agencies have m…
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How to turn airport parking customer anonymity into advocacy
by Neil Robson on 15/10/15

Maximising non-aeronautical revenues in the e-commerce age is the big challenge currently facing airport marketing teams, and even with channels well-tailored to your airport it's not always easy. The key is in turning 'strangers on a plane' into engaged consumers with products and offers that let them know that they're valued customers to the airport, not just another anonymous traveller passing through.

Below are the key ways you can optimise your e-commerce channel to get to know your customers and increase your revenues.

Take a more personal approach

How to respond effectively to aeronautical and non-aeronautical changes: This is a critical issue for the airport sector today, and it's up to marketing teams to lead the charge in optimising ROI from non-aeronautical channels. Historically airports provided B2B services to airlines and carriers but the rise of low cost carriers has forced the industry to change how it makes a profit. Retailers, food beverage outlet…
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