Rezcomm - Airport Travel, Parking and Ancillary Pre Book Systems
| Company | Rezcomm |
|---|---|
| Date | 29.10.2014 |
The rebrand, including a new logo, website and visual identity, establishes a vision for the company that sets out to further strengthen their long-term strategic partnerships and goals.
Airport Direct Travel (ADT) who started out as an online travel agent service provider for Airports, moved into parking reservations in 2011 at the request of their airport clients who wanted more control and increased functionality than was available in the market at that time. To facilitate this request ADT formed a partnership with Advam PTY to deliver the parking reservation element of their wider ecommerce platform for selling travel, parking and ancillary products online. Today ADT and Advam still hold a relationship but the strategies of the respective businesses have changed and a new arrangement has been agreed to reflect this.
As ADT continued to develop their products and services the focus on standalone reservations for a single product moved on enormously. Neil Robson – Parking Services Director: “With significant investment in developing our technology we have moved forward to provide a more complete service to our clients that includes not only the expected parking reservation functionality but has also been extended to provide business intelligence, digital engagement, forecasting and price modelling. We want to provide tools that are easily accessible through intuitive visualisation of the data to make important decisions that will drive revenues for our clients.”
ADT’s focus is on reservation commerce technology that can sell any product, from any vendor, to any consumer through mobile ready digital platforms.
“We are delighted to offer a unique and complete service to our clients that removes the barriers of the complexity and cost of using ‘big data’ and traditional CRM techniques.
We can deliver products and services that were only accessible by those that had big ideas and big budgets – today those big ideas come at a much more affordable level with the simplicity yet effectiveness that all strive for”. – Neil Robson – Parking Services Director
The company have also pushed into new sectors such as retailing and event based destinations, local authorities/municipalities and those that provide online parking reservations or pre-payment for that and other services. In light if these developments and in support of the company’s long-term growth strategy ADT decided to re-launch its products and services under a new brand, ‘Rezcomm’ (a play on the words reservation commerce) which recognises the companies need to communicate their full range of capabilities across a platform which is more representative of what they do.
ADT officially launch Rezcomm on 3rd November 2014 however in the spirit of the partnerships they share with their clients the website has been made available ahead of schedule.
“We wanted to share Rezcomm with our clients prior to our official re-launch in November as it's important to us that they have the opportunity to familiarize themselves with our new look and feel.
After all, not only are they a pivotal part of what we have and are creating, but our rebrand is more than a redesign – it’s a promise to our clients that flows from our values – which is why it is important to us that they are involved.” – Marc Ive – Travel Services Director
Airport Direct Travel currently hold partnerships with over 25 Airports and parking asset owners across Europe, but are set to achieve double digit growth over the next 12 months as take up of their new Rezcomm service exceeds expectations and continues to attract great interest from Airports and Venues globally.
If you would like to provide feedback about the new logo, visual identity and website a feedback form, which takes less than a minute to complete is available. If you have any questions about the rebrand, please click here.
Contact
The Science Park Centre
Babbage Way
Exeter Science Park
Exeter
Devon
United Kingdom
EX5 2FN
- 01392 759 304
