Rezcomm: An airports guide to using customer data for Facebook ads

For airports investing in Facebook ads it’s important to know how to maximise ROI by making sure paid advertising is only seen by the audience it’s intended to reach. Rezcomm offers a sure-fire way of doing this, providing the data gathering tools needed to create highly targeted Facebook ads.

To make it work airport marketing teams need to import the email addresses of its customers into Facebook, data which can be exported from Rezcomm’s CRM or email service. Facebook then pairs these email addresses with those it already has stored for its users. When the lists exported have been segmented into different audiences the ads which are displayed are much more targeted and therefore much more effective.

How to Get Started 1./ Using Facebook Power Editor choose “Custom Audiences” 2./ Then “Create Audience” 3./ Add a name, a description, and click “choose file” to upload your list. Select Emails as the type of data you want to match up. No…

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