Rezcomm - Optimising Airport Email Marketing Subject Lines

The subject line of your email campaign may be one of the last things you think about when creating one, but it’s the first thing your subscriber sees when they open their inbox. First impressions are everything and this is especially true for the short introduction to the content of your message. An uninteresting teaser will put a subscriber off opening your email, and worse still may lead them to delete it before reading.

When composing airport email marketing campaigns for customers and prospects the way you approach each group should be different, and tailored to the outcome you’re trying to achieve. We’ve got some suggestions for effective subject lines, covering the main types of campaigns you’re going to be sending. Use these as a starting point to craft irresistible lines that will boost your opening rates.

Customer Campaigns
Customers are subscribers who have already purchased something from you and have a level of loyalty towards your …

Read more »