Social Media Advertising for Travel: 5 Steps to Success in a Growing Market

Social media advertising is paid content on a social network such as Facebook, Twitter or Instagram. From one-off promoted tweets or posts to full-scale budgeted campaigns, the possibilities are vast. But with many aspects of social media completely free of charge, what are the benefits of advertising and how can you ensure a strong ROI?

Social media’s paid advertising model is the fastest growing sector in online marketing. By the end of 2014, more than 80% of US marketers were using promoted Tweets, and in 2016, total promoted Tweet engagement was up 91% year over year, according to social media experts Hootsuite.

Whilst it is possible to build a dynamic web presence without using ads, organic engagement in brands and products is declining. Targeted marketing will reach a targeted audience, and social media advertising remains a low-cost option. In October 2014, a survey of B2B marketers in the US found that nearly 60% of those questioned regar…

To read the full article click here.