How understanding customers can benefit upselling for airports

In the age of big data we’ve passed the point of collection and analysis being a novelty, in many industries, it’s now a critical part of how they run their businesses. Quality insights from big data are becoming increasingly important in the airline and travel industries where they’re being put to use across all operational activities, and are especially effective at creating new revenues when used as part of an e-commerce strategy. In particular, it offers a huge advantage to upselling.

Amazingly 90% of all the digital data ever created has been generated in the last two years, and over a third of that is useful information. For airports, the data they collect has the potential to unlock a wealth of understanding about its passengers and how to sell to them better.

One big problem is that airlines have previously been the only ones with access to this data, and have not wanted to share it with airports. With a system like Rezcomm’s airports can …

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