WayFinding: Optimizing Navigation, Enhancing Customer Experience

Wayfinding refers to information systems used to guide people to a particular place, helping navigate and providing an understanding of the physical environment around them. In order to have a successful WayFinding system you need two things; the hardware (Digital Enclosure / Interactive Signage kiosks) and WayFinding Software.

WAYFINDING IN AVIATION

WayFinding is particularly useful for passengers who are traveling. When a person is navigating through an airport, for example, they want to find their gate, baggage, exit area, and more.

As noted in Airport Wayfinding: Guiding Passengers and Expressing Identity on SEGD.org, airports continue to expand as travel demands increase and technology develops. They note that, “Doing more than simply guiding travelers from one point to another, the visual language of wayfinding signage often conveys an airport’s unique brand identity using distinct colors, fonts and pictograms.”

Wayfinding Technologies have become essential to navigation in airports. Giving passengers an easy, positive experience will keep them coming back to fly over and over again.

Parabit covers all the bases with our assortment of indoor and outdoor kiosks perfect for WayFinding. From the interactive touch screens to dual screen features, to the accessibility track balls, and more, there is a WayFinding kiosk available to meet your needs.

WAYFINDING IN HEALTHCARE

In the article, Hospital of the University of Pennsylvania Pavilion on SEGD.org, the new Hospital of the University of Pennsylvania Pavilion boasts a 14-story tower and includes 500 inpatient beds, 50 operating procedure rooms, and a state-of-the-art emergency department. They then pose the question, how do you effectively welcome and guide patients through this vast structure in an intuitive and efficient way?

This is a question posed in Healthcare environments every day. In order to guide patients to the right place, installing a Digital Signage solution with WayFinding software will get patients and visitors where they need to go. From displaying static maps to greetings and instructional screens, to advertising revenue options, the possibilities are endless.

The Dual Atlas Wayfinding Kiosk delivers a smart, aesthetic and inclusive digital & interactive signage solution featuring dual touch screens and an ADA-compliant height, making it accessible for all.

Parabit’s WayFinding solutions enhance the way people experience physical environments.

See all WayFinding kiosks here.