World Class comes to Russia for the first time!

The first-ever World Class promotion in all of Russia debuts at Moscow Vnukovo International Airport!

On the same day as our World Class installation in Frankfurt we were also in Moscow fitting out the Regstaer store with this promotional World Class activation. Like its non-identical twin in Frankfurt this activation showcases the world’s best spirits as selected by the world’s best bartenders and mixologists!

Strict Russian advertising regulations required some important visual adaptations but, as with all such challenges, it was a great opportunity to apply additional creativity to deliver that unique World Class messaging. Through the end of October, these super-sleek units and flooring space invite passers-by to pause, gather and experience in a friendly, social way.