Changi Airport’s refreshed shopping campaign rewards more shoppers with luxury holiday experiences to dream destinations

Changi Airport unveils its boldest refresh of its signature retail campaign to now give shoppers the winning chance for the ultimate luxury travel experience of a lifetime to their dream holiday destinations.

The year-long ‘Changi Millionaire Experiences’ campaign will see winners of the quarterly draws pick from one of five iconic destinations across the globe to visit with a companion. Each winner and their companion will be treated to an indulgent mix of gourmet dining, cultural immersions, and exciting luxury activities(1). These packages will(2) include suite-class flights, upscale accommodations, private tours, and personal concierge services, promising them a world-class holiday experience and unforgettable memories. From cultural buffs to avid adventurers, look out for the ultimate in extravagance in store for every type of traveller.

Lovers of the sand and seas can look forward to an escape to the Bahamas, where they will get the chance to swim in crystal clear waters with dolphins and nurse sharks, in addition to admiring the stunning ocean views from up above on a private helicopter tour. For those who wish to be surrounded by nature but on land, the South Africa safari excursion offers the opportunity to get up close with animals in the wilderness, while still being able to enjoy luxury-safari comfort in a modern eco-lodge. For adventurers, fasten your seatbelts and get ready for the ice and snow grandeur while exploring breathtaking landscapes under the Northern Lights in Finland, where husky sleds and snowmobiles will be among the many ways in which they traverse the frozen landscape.

Lovers of fine dining and high fashion will have plenty to look forward to, with an exclusive couture tour in Paris giving them a once-in-a-lifetime insider’s look into the city’s top fashion houses, alongside the finest meals served at a number of Michelin-starred restaurants. However, if an idyllic retreat to get away from the hustle and bustle of life is preferred, there is also the satisfaction of escaping to serene Kyoto, where Zen temple tea ceremonies, meditation sessions, and omakase experiences will offer nourishment for the mind, body, and soul.

Furthermore, all eligible participants will be entered into a grand draw at the end of the year, where one lucky winner will walk away with the ultimate Porsche Taycan. Every $50 spent in a single receipt in Changi Airport or Jewel will qualify shoppers for a single chance in the grand draw. Shoppers on iShopChangi or using Changi Pay will have the added benefit of doubling their chances to win, while Monarch members will get four times the number of chances with each entry.

Energising shopping promotions to capitalise on sales momentum

With travel retail sales improving in parallel to recovering passenger traffic numbers, Changi saw a 18% increase in airport-wide concession sales from January to November 2024 compared to the same period a year earlier. These were driven primarily by consumers from China, India, and Indonesia, which emerged as the biggest markets for Changi in 2024. As in previous years, Luxury, Liquor and Tobacco, and Perfumes and Cosmetics remained the three top drivers of sales among shoppers.

Read the full article on the Changi Airport website