Schiphol launches new retail concept and opens largest ever shop
| Company | Amsterdam Airport Schiphol |
|---|---|
| Date | 01.07.2025 |
Starting this week, travellers at Schiphol can expect a completely new shopping experience. In Lounge 1, Amsterdam Airport Schiphol and Lagardère Travel Retail have opened the airport’s largest shop: the flagship store of the new retail concept ‘Today Duty Free’. The 1,500 m² store is this new brand’s first and it offers a complete makeover of the duty-free shopping concept.
Best product. Best price. Personal service.
Today Duty Free was developed based on the insight that travellers are looking for overview, convenience and enjoyment. In the new shop, travellers will encounter a relevant and surprising range, competitive prices and personal service. The shop is arranged in clear zones and offers additional services such as a tasting bar, self-checkouts, and personal beauty advice. Thanks to more than 350 trained staff, from beauty advisors to brand ambassadors, personal attention is key.
Great deals for everyone
Today Duty Free offers consistently competitive prices. Perfume, cosmetics and alcohol are on average 25% cheaper than the regular retail price at Dutch retailers. Every traveller, regardless of destination, pays the same low price. Everyone at Schiphol benefits from the advantages of Today Duty Free.
‘Today Duty Free sets a new retail standard for people travelling through Schiphol. Travellers get the best products, the best price and personal service. By combining comfort, quality and price advantage in one contemporary store, we’re making shopping at Schiphol more attractive than ever.” Arthur Reijnhart, Director Schiphol Commercial
Flagshipstore
Covering 1,500 m², the flagship store in Lounge 1 provides space for a wide, distinctive and up-to-date range. Travellers will find top international brands and niche labels within three main segments: perfumes & cosmetics, wine & spirits, and confectionery.
The shop is the first tangible result of the collaboration between Schiphol and Lagardère Travel Retail, which was announced earlier this year. This collaboration is in line with Schiphol’s ambition to make the traveller experience increasingly pleasant, efficient and inspiring. In the coming months, the other duty-free shops at the airport, with a combined area of over 5,500 m², will also be revamped. That is about 20% of the total retail area at the airport.
‘Together with our partners at Schiphol Airport, we are proud to deliver this first chapter of the refurbishment programme on schedule. The opening of Today Duty Free is a milestone in our shared ambition to elevate the travel retail experience. This flagship store is a tangible demonstration of the strength and quality of our collaboration and offers new possibilities for brand visibility at the airport. We are pleased to contribute to this important moment for Schiphol Airport and are looking forward to more exciting new developments on the horizon.” Lucio Rossetto, COO Europe at Lagardère Travel Retail
Lounge 1
The opening of the Today Duty Free flagship store is part of the large-scale renovation of Lounge 1, the area where travellers go after the security check for flights within Europe. The lounge was recently expanded from 19,000 to 24,000 m², providing more space and comfort. The retail and catering offer is also being renewed with 23 new concepts offering more variety, quality and experience.
Contact
PO Box 7501
1118 ZG Schiphol
- +31 20 794 0800
