Amsterdam Airport Schiphol has launched programmatic advertising capabilities across its extensive digital screen network, partnering with LDSK. Following successful implementations at Eindhoven and Rotterdam The Hague Airports, this initiative marks a significant advancement for digital out-of-home advertising at the airport.
Programmatic advertising at Schiphol enables brands to align their campaigns with real-time passenger flows and airport activity. This allows for precise targeting of campaigns based on passenger demographics and travel profiles, resulting in more relevant messaging and an enhanced passenger experience.
Advertisers benefit from full budget control to ensure maximum visibility. With all media channels managed in-house, Schiphol can ensure data transparency and therefore maximize campaign effectiveness for advertisers at the same time.
“This is an important step for us towards the future of advertising at Schiphol. It empowers us to allow brands to easily connect with Schiphol and our passengers in a dynamic and measurable way. It allows for more flexibility and the opportunity to leverage our data for more effective and relevant campaigns.” Djeremy Hoebee, Digital Lead, Royal Schiphol Group
About LDSK
LDSK provides intelligent media scheduling solutions, empowering media owners and advertisers to enhance campaign planning, automate workflows, and maximise revenue. Learn more at https://ldsk.io/. Via LDSK, several platforms to sell Schiphol’ programmatic inventory are connected, namely MyAdbooker and Place Exchange.
About Schiphol Media
With over a million visitors per week, Schiphol is a prime location for brands. The premium out-of-home offering – from digital screens to promotional points – provides impactful visibility. Advertisers deliberately choose this exclusive location to boost brand awareness or drive sales. In addition to Schiphol, the airports of Eindhoven and Rotterdam are also part of the network, ensuring nationwide coverage.
