SSP opens Asia’s first Heineken® World Bars at Singapore Changi Airport

SSP has partnered with Asia Pacific Breweries Singapore (part of The HEINEKEN Company) to open two Heineken® World Bars in Singapore Changi Airport. The launch marks the debut of the Heineken® World Bar concept in Asia.

The first World Bar can be found in Terminal 2 towards Gate E, behind the Enchanted Garden. The second outlet is located close to Gate C, beside the Water Lily Garden.

Founded in Amsterdam in 1873, the Heineken® brand has a rich history and a unique character that is skilfully encapsulated in the Heineken® World Bar concept. As one of the first beer brands to establish a global presence, Heineken® is recognised worldwide and is well positioned to appeal to the international customer base at Changi Airport. With iconography that is ‘never lost in translation’, Changi’s Heineken® World Bar will allow travellers to step inside the refreshing World of Heineken® and an environment which showcases the brand’s inspiring history, present relevance and confident future. Heineken® World Bar promises an unforgettable experience, whether passengers are looking for a relaxing drink before their flight or a casual meal with friends or family.

A stunning picture wall will ensure that travellers experience an authentic and distinct sense of place during their time at the bar, and a ‘World of Heineken’ word portrait underscores the brand’s global presence, reminding visitors that no matter where in the world they drink, Heineken® is brewed to the same signature recipe.

Alongside ice cold beers, Heineken® World Bar serves a menu of Western dishes, including burgers, pastas, and bar snacks.

Jonathan Robinson, CEO of SSP Asia Pacific said: “This new opening marks a significant milestone for SSP. We have a strong track record in catering to a wide international audience and we’re very proud to be bringing a western beer brand that is well-known in Asia to Changi. The look and freshness of the new bars is a real asset to one of the world’s most spectacular terminals, and we’re certain Changi passengers will very much enjoy this outstanding new facility. The Heineken® brand with its global resonance and first-class reputation as an internationally esteemed name makes it a fabulous addition to our portfolio, and we’re looking forward to working with the Heineken® team in this market with considerable opportunity for growth.”

Gerald Yeo, Marketing Director of Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) said: “We are thrilled to announce the opening of the first-ever Heineken® World Bar concept at Changi Airport, in collaboration with SSP Group. The Heineken® World Bar is a refreshing pitstop designed to spark connections beyond barriers, serving Heineken®’s Pure Malt, Premium Quality lager. We look forward to enhancing the travel experience at Changi Airport through these exciting new venues.”