GrayMatter Software

Enterprise-Wide Airport Analytics Product, Software Solutions for Concessionaire Management, Car Park Revenue Management, Air Service Development

GrayMatter is a Big Data, Analytics, Data Science, Artificial Intelligence & IoT Data Integration company with 200+ successful BI implementations across USA, EMEA & APAC across multiple industries. The Company was founded in 2006 and comprises of 160+ professionals. GrayMatter has deep domain and analytics knowledge and offers analytics products for Airport, Insurance and Manufacturing verticals. Research & Development for GrayMatter’s Airport Analytics (AA+) solution has been bolstered by €3 million investment by Tekes, a publicly funded expert organization for financing innovation in Finland. GrayMatter has been featured in NASSCOM, CIO Review, SAP, Silicon India, Helsinki Hub, Airports International, Airport Focus, Airline & Airport Suppliers, Bloor Research and others.

GrayMatter’s offerings include Enterprise-wide Airport Analytics product (AA+), software solutions for Concessionaire Management (Store Sense), Car Park Revenue Management (CPRM), Air Service Development (Sky Edge)

GrayMatter’s  Airport Analytics (AA+) product is a pre-built enterprise wide analytics solution that covers 10 modules (which includes Commercial, Operations, Car Park Revenue, Ground Handling, Finance, Airline Marketing, etc.), 48 sub-modules, 140+ dashboards, 700+ KPIs, 20+ predictive models, numerous data systems for Airport Operators. AA+ enables business users to do historical data analysis with role based highly intuitive and rich dashboards to track operational performance; enhance commercial business, attract better airlines to the airport, maximize car park revenue, reduce infrastructure maintenance cost, elevate performance of people and equipments by predicting maintenance schedule. AA+ drives real time data driven actions to optimize operational performance, reducing passenger wait time, queue bursting at various check points and forecasting passenger and baggage flow. AA+ enables various analysts at airport with what-if modeling for revenue and operations, projections, forecasts and video analytics for energy usage optimization, traffic flow and many other scenarios with its high-end statistical models. Please visit www.airportanalytics.aero for more information.

GrayMatter airport-related offerings also include product suites on Concessionaire Management (Store Sense), Car Park Revenue Management (CPRM), Air Service Development (Sky Edge).

Sky Edge increases passenger base at airports by providing air service development teams with a host of analyses enabling a smart mix of airlines, flights and routes. The system ingests AODB and BSM data and analyses the same, to deliver data-driven, actionable insights.

Company Profile

  • Airport Analytics (AA+)

    GrayMatter’s  Airport Analytics (AA+) product is a pre-built enterprise wide analytics solution that covers 10 modules (which includes Commercial, Operations, Car Park Revenue, Ground Handling, Finance, Airline Marketing, etc.), 48 sub-modules, 140+ dashboards, 700+ KPIs, 20+ predictive models, numerous data systems for Airport Operators.

    AA+ enables business users to do historical data analysis with role based highly intuitive and rich dashboards to track operational performance; enhance commercial business, attract better airlines to the airport, maximize car park revenue, reduce infrastructure maintenance cost, elevate performance of people and equipments by predicting maintenance schedule.

    AA+ drives real time data driven actions to optimize operational performance, reducing passenger wait time, queue bursting at various check points and forecasting passenger and baggage flow. AA+ enables various analysts at airport with what-if modeling for revenue and operations, projections, forecasts and video analytics for energy usage optimization, traffic flow and many other scenarios with its high-end statistical models.

    You can read more about AA+ at www.airportanalytics.aero

  • Store Sense Product (Airport Concessionaire Management)

    GrayMatter’s Store Sense is a one-stop solution that helps you enhance your store business via increased sales opportunities, heightened customer engagement and increased staff productivity. Store Sense enhances store revenues and elevates shopper experience by a mix of solutions covering the following areas:

    • Real-time Sales Data Capture (IoT device for data capture, software option also available as alternative to IoT device)
    • Business Intelligence & Analytics
    • Contract Management & Billing
    • Digital Campaigns
    • Digital Receipts
    • Digital Process Automation
    • Employee Productivity & Communication
    • Competition Benchmarking
    • Loyalty Programs
    • Store Traffic Profiling

    Following are the key value propositions of the solution:

    • Revenue leakage trapped by replacing manual sales reporting by the automated system.
    • Increase in revenue due to engagement via digital campaigns.
    • Prevention of opportunity loss in sales due to competitive price benchmarking.
    • Man-hours saving per month due to automation.
    • Prevention of opportunity loss in sales due to digital inventory tracking.
    • Increase in repeat customer wallet share due to loyalty programs and store traffic profiling.
    • Cross-Sell and Up-Sell promotion leading to ROI.
    • Improvement in customer service TAT due to employee tracking.

    Following are media links to some recent success stories and engagements for this solution

    Bengaluru Airport

    El Dorado Airport

  • Car Park Revenue Management (CPRM)

    Car Park Revenue Management (CPRM) maximizes revenues at airport car parks by demand forecasting and price optimization. CPRM is a demand-driven dynamic pricing system consisting of machine learning enabled future price recommendation, supported by dashboards and reports providing historical analysis of bookings and prices as well as representation of outcomes of the data science models. The solution takes into consideration the following aspects:

    • Length of Stay
    • Day of Week
    • Competitor Pricing
    • Booking Pace
    • Traffic Trend
    • Seasonality
    • Special Events
    • Digital Promotions
    • Price Elasticity with Demand

    You can read more about the solution here.

Products

SKATEBOARD- An end-to end digital solution

Post-COVID, embracing digitization is an increasing priority for Airports across the world for two reasons. The first is to reimagine contactless journeys for passengers focused on their health, safety, and convenience. The other is to …
Video

STORESENSE - A real-time POS data capture and retail analytics solution

To optimize ancillary revenue with a real-time view of concessionaire POS sales transaction data. StoreSense is the perfect one-of-a-kind solution that integrates data from multiple sources like POS, boarding pass, and passport scanners to enable …
Video

SMARTLOT - A car park demand forecasting and price optimization solution

Acquire increased ability to respond to daily and seasonal car parking behavior patterns without implementation delays caused by the manual reading of spreadsheets. SmartLot Car Park Revenue Management System (CPRM) automates your analytics and upgrades …
Video

Company News

GrayMatter will be exhibiting at the ACI-NA Annual Conference and Exhibition, 2022

As we build on our forward momentum, ACI-NA is excited to reconnect the airport industry together again during the 2022 ACI-NA Annual Conference and Exhibition. We can’t wait to reunite our industry on September 17 …

GrayMatter will be exhibiting at Passenger Terminal Expo 2022

The 27th edition of the Passenger Terminal Expo will be held in Paris from JUNE 15 to 17, 2022. The event will host 10000+ attendees, 375+ expert speakers, across 130+ countries amidst this wonderful opportunity …

Contact

GrayMatter Software Services Pvt. Ltd.
4th Floor, West Wing, RMZ Ecoworld SEZ
Outer Ring Road, Bangalore – 560 103
India
  • +91-9108167826
  • +91-80-67156638