Beacons are short-range location devices that typically interact with mobile devices such as smartphones and tablet, working on Bluetooth low-energy frequency, and can receive signals from up to 20-30 meters.
Each beacon broadcasts its identifier in the zone and this can be used by airlines, retailers and on-site partners to trigger useful content via a web browser to passengers or staff.
The use of a Web-Browser enables Staff to update the platform with ease and ultimate flexibility. This also means that Passengers will not have to download ‘ANOTHER’ App! Which means no unwanted data sharing and no need to free up storage space in order to download.
Passengers will have to enable Bluetooth on their chosen device if they wish to use the Real-Time to destination feature.
Ensuring an outstanding passenger experience at an Airport is our number one priority and iBeacon technology allows us make it even better.
Beacons installed throughout the airport, now give passengers relevant information on their phones at every point of their journey through our airport.
Beacon-Air can also help navigate the inevitable bottlenecks at baggage drop, security and passport control, relieving congestion creating a smoother transit through the Airport.
Providing information that is relevant to the passenger’s location or stage of the journey, BA can also direct the passenger’s through-out the airport with updated ETA along the way. Stores can send promotions and offers to increase revenue within Duty Free outlets.
Poor travel experiences are often due to Lack of information relayed to passengers, using Beacon-Airs messaging service passengers no longer have to stand in a long queue at an Airline desk to be updated.
Airlines/Airports can send Flight/PAX consistent status updates directly to their Smart phones while they relax along with coupons to be redeemed within the Airport, instead of standing for hours in queues receiving mixed messages from staff.
And of course, it is not just for passengers; beacons can be used for staff notifications and to beam operational information – such as Asset Management, Queue levels, Emergency Information, etc. – from throughout the airport to allow efficient operational management.
How Does it work:-
Beacons flag up what is around you based on triggers from nearby transmitters. The Beacon emits a unique signature and the transmitters can recognize the unique signature of the beacon on the smartphone which can then be used by an API (Application Programming Interface) to carry out any number of functions and trigger apps.
Phonetica’s Beacon Air solution offers the following main features:
- Real-time location based direction and walk times
- Location-based notifications
- Send Vouchers / offer information
- Link to Purchase History for items of interest notifications
- Android and iOS supported
- Emails and text messages updates available
- Multilingual audio and text
- Full integration to 3rd party systems and all other Phonetica products