Airport News

An outdoor advertising company has won the contract to digitally transform signage at Adelaide Airport terminals.

oOh! Media will spend more than $A2.2 million upgrading hi-definition screens and digital capabilities at the domestic and international terminals and roads within the site.

The firm will transform the Australian airport’s internal and external sites with work scheduled to be finished by the end of the year.

Group director Robbie Dery, said: “Travellers will be able to use their mobile devices to engage with advertisements to access richer content, obtain special deals and make the most of their time.”

Adelaide is Australia’s fastest growing city airport for international travellers and passenger numbers were up 14.8% this year on 2012.

Airport CEO Mark Young, said oOh! Media: “Demonstrated a track record of delivering media innovation, enhancing the passenger experience and creating revenue growth in a premium airport environment.”

The contract extends an 11-year relationship between the airport and advertising firm.