As its name suggests, the story of the Happy Collection campaign is based on happiness. For two years in a row, Finland has been named the happiest country in the world. This summer, we want to spread the world-renowned Finnish happiness at the shops and restaurants of Helsinki Airport. Another goal of the campaign is to positively impact passengers’ mental image of the selection and quality at Helsinki Airport.
“The summer, holidays and happiness are all intertwined in this summer’s marketing campaign with beautiful aesthetics and a cheerful message. We are also piloting Aukio as part of the marketing campaign as well as a new type of influencer marketing tool“, says Maija Ilvonen, head of the campaign’s design in Finavia’s marketing department.
Happy Food at Aukio
The Happy Collection can be seen on the digital screens at the airport, as an advertisement on the website and social media as well as in some of the airport’s shops and restaurants.
The commercial operators at Helsinki Airport have diversely adopted the Happy Collection campaign. A total of 70 campaign-related products and menu items will be available at the airport during the campaign period.
In week 31, Aukio will host the Happy Food event, offering passengers fresh snacks from the restaurants at Helsinki Airport, samples from the shops as well as Finnish berries.
In a Facebook contest, users can select their favourite products on the campaign site and the lucky winners will receive their selected products for free.
The committee acts as a cooperation forum between the airport and its commercial operators. It also designs and produces marketing campaigns for the airport, among other things.
The Happy Collection summer campaign will run from the beginning of July to the end of August. All the campaign products and menu items can be found on the campaign site to be launched on the Finavia website.