Multiple large-format curved NanoLumens LED displays have been installed throughout Terminal 4 at John F Kennedy International Airport in New York.
The new 40ft-wide (12m) curved display, part of a multiphase tech upgrade, will be used exclusively for advertising, focusing on the shops in the terminal’s retail corridor. It has been designed to conform to the existing architecture, and is affixed to an overhead wall that travelers pass under as they walk through the terminal. Complementary ceiling adornments bring the entire space together in a way that lifts the eye up and creates an immersive, design-forward atmosphere that is both commercial and artistic.
“More than 20 million people come through JFK’s Terminal 4 each year,” said Paul Kline, senior vice president of business development at digital solutions integrator Creative Realities. “So the advertising and exposure opportunities are enormous. JFK International Air Terminal [the airport’s owner]wanted to create a new terminal experience that leverages modern technology, while providing concrete benefits for its business and for passengers.”
He added, “After the two curved LED displays, we moved on to upgrade the terminal’s ‘over the escalator’ advertising with another 2.5mm pixel pitch NanoLumens display that ensures crystal clear video playback and visibility from every angle and distance.”
All NanoLumens displays benefit from the manufacturer’s breakthrough design, which utilizes ‘Nixels’, small panels of pixels that fit together to form the display, enabling simpler installations and maintenance than single-screen designs.