Outdoor advertising company, JCDecaux, has been awarded an eight-year concession to provide interior and exterior advertising and sponsorship services at Boston Logan International Airport.
The programme, which starts on January 1, will feature an array of digital products, including digital displays, high-definition video walls, and interactive directories in the baggage claim and concourse areas.
Boston Logan is the 19th busiest US airport, with almost 30mppa, serving 76 domestic and 36 international destinations.
Jean-Francois Decaux, chairman of the executive board and co-CEO of JCDecaux, said: “Boston Logan International Airport is a natural addition to our portfolio of major airports alongside the important Northeast corridor.
“We can now deliver the same quality programmes to our advertising clients from Washington DC to Baltimore, New York and Boston, giving them a unique access to business and government decision-makers with a brand new, state-of-the-art advertising programme.”